Lakai’s privacy and security measures are designed with the strictest security in mind, so any personal information that you provide to Company is used for the purpose of receiving Company communications and for personalizing and enhancing your web experience with Company. Company’s privacy policy is outlined below and tells you how we collect personal information, what information we collect, how we use it, to whom we will disclose it and how you can access, change and remove your information.
If you are in the European Union, please click Link to read our EU PRIVACY POLICY.
HOW WE COLLECT THE INFORMATION
There are many ways that Company may obtain information from you: (1) via sign up on any Company website(s); (2) from an online, email, retail, fax or telephone purchase; (3) from navigational information about where visitors go on our website; (4) when you enter any Company sweepstakes/giveaways; (5) any time you submit a business reply, product, or warranty card; (6) when you sign up at a Company Store; (7) upon contacting customer service to request Company communications; and (8) upon signing up at an event. This information may be collected by Company or by vendors/service providers retained by Company and obligated to maintain your personal information in a confidential manner.
THE INFORMATION WE COLLECT
When you register on-line to receive our product information, you will need to provide us with your name, address and email address. When you make a purchase through Company's website, you also will need to give us your telephone number and credit card number so we can process your payment and contact you in the event of any problems with delivery. If you contact our customer service department, you may need to provide us with additional information so that we can respond to your questions or concerns as completely and thoroughly as possible. In order to provide users and subscribers with the most efficient and enhanced service and to better understand your preferences, we may request your gender, year of birth, sports of interest, shopping preference and product interest. Whether or not you provide this information is entirely up to you. We also may collect additional non-personally identifiable information (for example, browser version, IP address) which will provide information regarding the general use of our website. The navigational information allows us to see which areas of our website are most visited and helps us improve the quality of your online experience by recognizing and delivering more of the most desired features and services.
HOW WE USE THE INFORMATION
All personal information that we obtain about you will be recorded, used and protected by us in accordance with current data protection legislation and this privacy policy. By providing us with your personal information, you consent to us processing this personal information in one or more of the ways described in this privacy policy. We will primarily use your personal information to provide products and services to you, for example:
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To administer a contest, promotion, survey or other site feature and to provide you with the relevant products or services (for instance to deliver a prize you may have won in a contest).
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To send you information/materials via email or mail about products, offers and news we think could interest you. This information may relate to products, offers and news of Company. We only send you this if you have opted-in to receive Company catalogs or email messages.
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To analyze visits to the website and learn about the interests of our visitors in the aggregate and to better understand your personal interests and needs, so we can improve our products and services and deliver to you the type of content, features and promotions that you are most interested in.
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The information obtained from registration on-line is utilized to improve your web experience with Company by enabling you to obtain a faster checkout for purchases and/or opt-in to receive occasional emails, which provide you with the latest and greatest information regarding Company and its products.
The information we ask for when you order on-line is used only to complete the order, to confirm the order and to confirm shipment of the order. You may, upon placement of an order, opt to allow Company to save the information for a speedier checkout process the next time. This information is then stored only for the purposes of faster checkout and is not used for any other purpose.
COOKIES
A cookie is a small removable data file that is stored by your web browser on your computer. Cookies are only used by Company to allow you to use Company’s website in the most efficient manner. Cookies allow you to place an order on our website and allow us to enhance and personalize your online surfing and shopping experience. For example, we use cookies to:
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Remember the items in your shopping basket
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Recognize you when you return to our website
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Analyze visitor behavior
SHARING INFORMATION WITH THIRD PARTIES
Company will never sell any information about you to anyone. We are part of a larger company and we may share information with our parent and affiliated companies. We engage third parties to perform services in connection with the operation of our business. Examples of these services include payment processing and authorization, fraud protection and credit risk reduction, product customization, order fulfillment and shipping, marketing and promotional material distribution, website evaluation, data analysis and, where applicable, data cleansing. We may need to share personal information with these third parties so that they can perform these services, however, we limit the personal information that we give to them and authorize them to use this information only for the purpose of performing those services. In proceeding with your online order, you agree that both your name and address and those of the delivery name and address (if different) will be checked using third parties such as credit agencies. If you are providing a delivery name and address which is not your own you must have that person’s permission to give us their personal information and for us to use it for the purposes specified. By providing it you are saying you have their permission. We share aggregated demographic information about our user base with our agents, including agencies or third party vendors so that they can provide marketing analysis and consult on advertising strategies. This information does not identify individual users. We also may share non-personal information, such as the number of users who visited the website during a specific time period or who purchased a specific product through the website, with our marketing partners, advertisers and others from time to time. This information generally is shared in an aggregated form. We may release personal information if we believe in good faith that: the law or legal process requires it; if we have been advised by counsel; we have received a valid administrative request from a law enforcement agency; or such release is necessary to protect the rights, property or safety of Company, or any of our respective affiliates, business partners, customers or others. As with any business, it is possible that as our business develops, we might go through a business transition, such as a merger, acquisition by another company, sale of all or a portion of our assets or buying online stores or other assets. In such transactions, information about customers will likely be transferred. You will be notified via a prominent notice on our site for 30 days of any such change in ownership or control of your personal information. You will be deemed to have consented to the transfer of your personally identifiable information to any such successor entity unless you notify us via email to the contrary within the 30 day period. Personal information submitted to or collected through this website may be stored and/or processed in the United States, United Kingdom, Italy or Canada for the purposes described in this privacy policy. By using Company products and services (including our website), you consent to any such transfer of information outside of your country. We do not share, sell or rent to other third parties any personal information that you provide to us, except with your consent or as described in this Privacy Policy.
Company has a company policy not to flood people with email correspondence, but simply to give you periodic information so you can stay up to date on what Company is offering. Company will send emails to you only if you ask for them and you can easily unsubscribe at any time you want by calling our customer service department at (323)510-4050 or by following the instructions contained in the email. Company also uses your email address to confirm your order and to confirm shipment of your order and to respond to any inquiries you make on-line. All emails you receive will provide you with information as to how to get off the email mailing list if you so desire.
DIRECT MAIL
If you would like to update your mailing information or want your name and address removed from Company’s direct mailing list you can give us a call at (323)510-4050.
CHILDREN’S PRIVACY
If you are under 14, you should surf Company.com only with involvement of a parent or guardian. Although Company does not specifically direct its website, catalogs or emails to children, Company strives to provide children with as much customer service as possible without violating their privacy rights. For their protection, Company asks that anyone under 14 years of age not attempt to register with Company or otherwise provide Company with any personal information without the consent of a parent or legal guardian.
ACCESS TO YOUR PERSONAL INFORMATION
Company will provide you with access to the personal information you provided to Company by allowing you to view, update or correct your information. In order to protect your privacy, Company takes steps to verify your identity before granting you access to the private information or enabling you to make corrections. Company will accomplish this through the use of passwords and personal data. If you want to find out what personal information Company holds about you, please Submit an Information Request Here or contact our customer service department at (323) 510-4050. We may charge you a small fee for providing this information.
SECURITY
Our website’s bunker security system is armed with a sentry system to monitor activity and prevent any unauthorized disclosure of credit card numbers or other personal information. In addition, we utilize a licensed system for credit card authorization and fraud detection. We use industry standard SSL (Secure Sockets Layer) encryption to protect the confidentiality of your personal information.
OPT OUT / UNSUBSCRIBE
You may request to stop receiving communications from Company at any time. You can choose to cancel emails only, snail mail only or both by calling our customer service department at (323)510-4050. Also, all emails you receive will provide you with information as to how to get off the email mailing list if you so desire. It takes some time to put opt-outs in effect so you may still receive catalogs or emails from Company for several weeks after your request is received. You may also request to opt-out of Company retaining your personal data by calling our customer service department at (323)510-4050.
UPDATES TO PRIVACY INFORMATION
This privacy policy was last updated on May 22, 2018.
We reserve the right to modify this privacy policy at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the website. If we make material changes to this policy, we will notify you here that it has been updated, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we use and/or disclose it.
If our store is acquired or merged with another company, your information may be transferred to the new owners so that we may continue to sell products to you.
QUESTIONS AND CONTACT INFORMATION
If you would like to: access, correct, amend or delete any personal information we have about you, register a complaint, or simply want more information contact our Privacy Compliance Officer at shop@lakai.com
Lakai Limited Footwear // EST. 1999
EU PRIVACY POLICY
1. PERSONAL DATA PROCESSED FOR THE PURPOSES OF PROVIDING RED PRODUCTS AND SERVICES
When you enter into a contract for the sale of Company products or services, Company collects and processes your personal data needed for transacting the sale, as per section 6.1 (b) of the General Data Protection Regulation ("GDPR"),
The personal data processed by Company are your contact details, payment details and any information relating to the product/service sold. Such personal data are processed by Company only for specified, explicit and legitimate purposes as indicated above and for no other purpose whatsoever.
Personal data will be processed and stored by Company for the duration of the sales contract and thereafter, for the duration of any statute of limitation of any action legal right or action that may be lodged by any of the parties against the other. Any other processing of your personal data will be made only with your prior written consent.
Company will not provide any of your personal data to any third party without your prior written consent.
2. PERSONAL DATA PROCESSED FOR MARKETING PURPOSE
If you opt to receive information relating to other Company products/services, Company will collect certain personal data such as contact details and product preferences which are necessary for selecting and sending you relevant information.
Any collection and processing of personal data for marketing purposes will be performed by Company only with your prior written consent (section 6.1 (a) GDPR), even if you are already a customer of Company. Company may also profile your personal data for marketing purposes. You may withdraw your consent at any time by sending an email to Company or by clicking on this link GDPR@lakai.com. Any communication by Company using your personal data for marketing purposes will include an active http link to unsubscribe to such direct prospection. By clicking on the unsubscribe link, you will withdraw your consent and all your personal data will be erased from our marketing data base.
If you are already registered in our database to receive information from Company, Company may process your personal data "necessary for the purposes of the legitimate interests pursued by Company" (section 6.1 (f) GDPR). Company may also profile your personal data for marketing purposes. Any communication by Company using the personal data will include an active http link to unsubscribe to direct prospection. You may, at any time, exercise your right to object to the processing of your personal data for marketing purposes, including profiling (section 21 GDPR) by clicking on the unsubscribe link provided above. When clicking on such unsubscribe link, all your personal data will be erased from our marketing database.
3. RIGHT TO ACCESS TO YOUR PERSONAL DATA (SECTION 15 GDPR)
You have the right to access your personal data processed by Company (section 15 GDPR). The exercise of the right to access and receive a copy of your data is free if you exercise it under reasonable conditions. In addition to a complete copy of your personal data, Company will also provide you with the complete list of information provided for in section 13 of the GDPR. If your requests are manifestly unfounded or excessive, in particular because of their repetitive nature, Company may either refuse to answer you or charge you for the provision of this information.
You may exercise your right to access your personal data by email sent to Company or by clicking on this link GDPR@lakai.com
4. RIGHT TO RECTIFICATION (SECTION 16 GDPR)
You can at any time ask Company to rectify, as soon as possible, your personal data if this data is inaccurate.
You may exercise your right to rectify your personal data by email sent to Company or by clicking on this link GDPR@lakai.com
5. TRANSPARENCY REQUIREMENT
If Company does not take action when you exercise your right to object, access, or rectify, Company will inform you without delay and, at the latest, within one month of receipt of your request, of the reasons for not taking action and on the possibility of lodging a complaint with a supervisory authority and seeking a judicial remedy.
6. SECURITY
Company implements appropriate technical and organizational measures to ensure your personal data are adequately protected. In particular, our website’s bunker security system is armed with a sentry system to monitor activity and prevent any unauthorized disclosure of credit card numbers or other personal information. In addition, we utilize a licensed system for credit card authorization and fraud detection. We use industry standard SSL (Secure Sockets Layer) encryption to protect the confidentiality of your personal data stored in our information system.
Your personal data are stored and processed within the information system of Company, operated only by Company. In case Company decides to subcontract all or part of the processing/storage of your personal data, Company shall impose to its subcontractor security obligations at least as strict as those described in the present section. Any subcontractor of Company shall have no right to subcontract any right or duty agreed upon with Company, except with the prior written consent of Company.
7. NOTIFICATION OF PERSONAL DATA BREACH
"Personal data breach" means a breach of security leading to the accidental or unlawful destruction, loss, alteration, unauthorized disclosure of, or access to, personal data transmitted, stored or otherwise processed by Company.
In case of breach of your personal data, Company shall notify such data breach without delay to the relevant Supervisory Authority in the EU. In addition, when the personal data breach is likely to result in a high risk to the rights and freedoms of its EU Customers or prospects, Company shall inform you of the personal data breach without undue delay.
8. COMPANY EU GDPR REPRESENTATIVE (SECTION 27 GDPR)
Company’s representative in the EU can be reached at: GDPR@lakai.com
9. APPLICABLE LAW
This Privacy Policy shall be governed by the law of the country where we will deliver you the products/services you order from Company. Any litigation relating to the enforcement of such Privacy Policy shall be of the jurisdiction of the supervisory authority of the country where Company delivers you the product/service sold.